And he empathizes with your feelings.Īs a reader you find yourself nodding your head in agreement with Jon’s points. He pulls you into his post because he seems to know exactly what you’re struggling with. Jon starts with a killer question that addresses you, the reader, directly: Don’t you feel like all the good topics have been taken? Ready? Step 1: Empathize with your reader’s struggle But please do come back to learn how to write an opening paragraph that’s as seductive as Jon’s. You just have to be a little sneaky …Ĭan’t resist the urge to read the remainder of Jon’s post? Just click here. You’d think it would be impossible, but it’s not. And you start to wonder: how are you supposed to stand out, writing about the same old stuff? If your niche is super crowded, eventually it feels like even the devil couldn’t find you a new angle. Sure, you can go to the content crossroads for new angles and spins, and it works … for a while. Maybe it’ll even catch your attention the fifth or tenth time you see it.īut what about the 50th time? Or the 100th? Doesn’t it get a little … tired? Sound good? Lesson from a master seductionistĮver feel like all of the “good” topics in your niche have already been worn out by more popular blogs?Ī post about getting more blog traffic or living more frugally may be interesting the first time you read about it. In the past two years I’ve studied hundreds of blog post openings and I’ve found a simple 3-step formula that almost guarantees your opening paragraph will be hypnotic. How can we pull readers into our blog posts so they keep reading? Sometimes it may feel like an impossible task. We need to hypnotize them so they don’t hear their phones ringing.
We need to mesmerize them so they ignore the emails popping up. We need to work damn hard to captivate and then keep our readers’ attention. You can do itĪs writers, you and I are battling for attention in a distracted world. The thought can paralyze even the most experienced bloggers.
What if your opening is so boring that nobody reads on? What if your opening sucks and everyone clicks away? You’ve tweaked and polished until you found the perfect headline.
You know your audience will be delighted, as your tips are easy to implement and you’ve proven they work. You’ve written an incredibly helpful post.
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